Alica Forneret: Founder of The Dead Moms Club.


Alicia Forneret is a professional dedicated to creating new spaces for people to explore grief and grieving. We recorded this episode in the fall, in the beginning of the holiday season. A difficult time for someone who is missing their loved one.

Alicia speaks about greed and gives advice on end-of-life experiences. Through Alicia I found out that ashes contain sharp shards. Something I didn’t know before. We also talk about the way we handle grief in the workplace.

Her Dead Moms Club lapel pins help people commemorate, commiserate, and celebrate their dead moms. The pins are for everyone. People of all ages, all genders, all backgrounds. A friend, a family member, and maybe even your own mother.

She is currently becoming certified as a Life Cycle Celebrant to help people celebrate both life and death. Alicia is a council member on the BC Women’s Health Foundation’s Young Women Council (Vancouver, BC). She is also a cohort of the inaugural Lululemon Luminaries program.

Her written work has been featured on the pages of popular magazines and books, including (but not limited to) Modern Loss, Grief Dialogues, Vancouver Magazine, Loam, and Kinfolk. And my story and voice have been featured on CTV News, Grief Out Loud, InStyle, and more. You can find her writing my newsletter from coffee shops in Vancouver, running workshops with Reimagine in NYC, and hosting Death Over Dinner events across the United States and Canada. Visit